Extole

Step-by-step guide to ingest your event data from Extole into RudderStack.

Extole is a popular referral marketing tool that lets you offer an integrated, optimized, and effective customer experience for your audience. It allows you to create personalized marketing campaigns aimed at boosting your customer acquisition and conversion rates.

You can now send your Extole events to RudderStack by simply adding a webhook that points to RudderStack. These events include the reward-specific events such as reward_earned,reward_fulfilled,reward_sent, etc. along with other custom events from Extole.

This guide will help you in setting up Extole as a source in RudderStack.

Getting started

Follow these steps to set up your Extole source in the RudderStack dashboard:

• Go to your RudderStack dashboard and click on Add Source. Then, select Extole from the list of Event Stream sources, as shown:

• Assign a name to your source and click on Next.

• Your Extole source is now configured. Note the source Write key - this will be required to configure the endpoint URL in the later steps.

• Next, head over to your Extole account and select the program you want to use for RudderStack to ingest your data.

• Then, navigate to the Tech Center section from the sidebar and then select Rewards WebHooks.

• Then, click on the New Reward Webhook option as seen in the following image:

• In the URL text box, add the webhook URL as shown on the source settings page in your RudderStack dashboard:

The webhook URL is of the following format:

<DATA_PLANE_URL>/v1/webhook?writeKey=<WRITE_KEY>

A sample webhook URL is shown below:

https://hosted.rudderlabs.com/v1/webhook?writeKey=1bCenS7ynqHh8ETX8s5Crjh22J

For more information on the data plane URL, refer to this section.

Make sure you add the source write key as query parameter to the URL. This is required to prevent the webhook from failing because of an invalid write key.

• Finally, save the endpoint.

Event transformation

RudderStack ingests the Extole events after converting them into the RudderStack event format. For example, Extole's event_id is converted and set to properties.eventId.

The Extole events are converted into a RudderStack track call with the designated event name and associated properties received from Extole.

RudderStack retains the Extole event name during the mapping.

RudderStack populates the following properties from the Extole event payload to the RudderStack event:

Extole Property	RudderStack Property
event_id,	properties.eventId
event_time	originalTimestamp
reward_id	properties.rewardId
reward_supplier_name	properties.rewardSupplierName
reward_supplier_id	properties.rewardSupplierId
partner_reward_supplier_id	properties.partnerRewardSupplierId
reward_supplier_type	properties.partnerRewardSupplierType
person_id	properties.personId
partner_user_id	properties.partnerUserId, userId, context.traits.userId
face_value	properties.faceValue
face_value_type	properties.faceValueType
message	properties.message
partner_reward_id	properties.partnerRewardId
email	properties.email
data	properties.data
schema_version	properties.schemaVersion

All the Extole event properties other than reward_earned, reward_fulfilled, and reward_sent sent to Rudderstack will be directly mapped to the Rudderstack event properties.

Contact us

For queries on any of the sections covered in this guide, you can contact us or start a conversation in our Slack community.