Reddit Pixel
Step-by-step guide to send your event data from RudderStack to Reddit Pixel.
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Step-by-step guide to send your event data from RudderStack to Reddit Pixel.
Last updated
Was this helpful?
Reddit Pixel is a JavaScript snippet that, once added to your website, lets you track user actions on your website after interacting with your ad on Reddit. You can also leverage Reddit Pixel to retarget your visitors and boost your conversions.
You can now seamlessly send your event data to Reddit Pixel by adding it as a destination in RudderStack.
Before configuring Reddit Pixel as a destination in RudderStack, verify if the source platform is supported by Reddit Pixel by referring to the table below: ̦
Connection Mode
Web
Mobile
Server
Device mode
Supported
-
-
Cloud mode
-
-
-
To know more about the difference between Cloud mode and Device mode in RudderStack, refer to the RudderStack connection modes guide.
Once you have confirmed that the source supports sending events to Reddit Pixel, perform the steps below:
From your RudderStack dashboard, add the source. From the list of destinations, select Reddit Pixel.
Give a name to the destination and click on Next. You should then see the following screen:
Enter your Reddit Pixel Advertiser ID.
For more information on how to find your Reddit Pixel Advertiser ID, refer to the FAQs below.
In Reddit Pixel, the identify
call updates the Reddit Pixel with the user's signup information.
For more information on the identify
call, check out the RudderStack API spec.
A sample identify
call is as shown:
When the page
call is made, the track
event is sent as PageVisit
to rdt('track,'PageVisit')
. RudderStack ignores any parameter sent to rudderanalytics.page()
.
For more information on the page
call, check out the RudderStack API spec.
A sample page
call is as shown:
The track
call lets you track custom events in your website.
A sample call looks like the following code snippet:
RudderStack transforms the following events to Reddit Pixel's Standard Events:
RudderStack Event Name
Reddit Pixel Standard Event
Product Added
Add to Cart
Product Added to Wishlist
Add to Wishlist
Order Completed
Purchase
In addition, RudderStack also supports mapping the following custom events:
RudderStack Event Name
Reddit Pixel Standard Event
Lead
Lead
View Content
ViewContent
Search
Search
Reddit Pixel does not support any other custom events apart from the ones mentioned above.
Where can I find the Reddit Pixel Advertiser ID?
To get your Reddit Pixel Advertiser ID, go to your Reddit Ads Manager account. Under Reddit Pixel Setup, select the Reddit Pixel button. Here, you can find the advertiser ID in the rdt('init', <advertiserID>)
line of the snippet code, as shown below.
If you come across any issues while configuring Reddit Pixel with RudderStack, feel free to contact us. You can also start a conversation in our Slack community.