E-commerce Events

Detailed technical documentation on the supported E-commerce events for the Adobe Analytics destination.

RudderStack broadly classifies the E-commerce events (Merchandizing) as shown in the following sections:

Product Viewed

• Adobe Event Name: prodView

• RudderStack Events: Product Viewed, Product List Viewed

• Properties used:

RudderStack property	Adobe Property	Default Value
currency	currencyCode	"USD"

Product Added

• Adobe Event Name: scAdd

• RudderStack Event: Product Added

• Properties used:

RudderStack property	Adobe Property	Default Value
currency	currencyCode	"USD"

Product Removed

• Adobe Event Name: scRemove

• RudderStack Event: Product Removed

• Properties used:

RudderStack property	Adobe Property	Default Value
currency	currencyCode	"USD"

Order Completed

• Adobe Event Name: purchase

• Rudder Events: Order Completed

• Properties used:

RudderStack property	Adobe Property
currency	currencyCode. Default "USD"
purchaseId	purchaseID
transactionId	transactionID
order_id	purchaseID/transactionID (if purchaseId or transactionId is not present)

Cart Viewed

• Adobe Event Name: scView

• Rudder Events: Cart Viewed

• Properties used:

RudderStack property	Adobe Property	Default Value
currency	currencyCode	"USD"

Checkout Started

• Adobe Event Name: scCheckout

• Rudder Events: Checkout Started

• Properties used:

RudderStack property	Adobe Property
currency	currencyCode. Default "USD"
purchaseId	purchaseID
transactionId	transactionID
order_id	purchaseID/transactionID (If purchaseId or transactionId is not present)

Cart Opened

• Adobe Event Name: scOpen

• Rudder Events: Cart Opened

• Properties used:

RudderStack property	Adobe Property	Default Value
currency	currencyCode	"USD"

Workflow for Sending E-commerce Events to Adobe Analytics

1. The channel, campaign, state, and zip window properties are updated.

2. RudderStack sets the timestamp according to the dashboard settings.
3. The currencyCode window property is set.

4. The Event string (if mapped on the dashboard) is set.

5. The Product string (if mapped on the dashboard) is set.

6. contextData, eVars, lists, hiers, and props are set.

7. linkTrackVars is set.

8. The mapped Adobe event is set.

9. Finally, tl() is called. The tl() method is a core component of Adobe Analytics. It takes all the analytics variables defined in the page, compiles them into an image request, and sends that data to the Adobe data collection servers. It works similarly to the t() method, except this method does not increment page views.

The tl() method is useful for tracking links and other elements that would not otherwise be considered in a full page load.

Contact Us

For more information on any of the sections covered in this guide, you can contact us or start a conversation in our Slack community.