E-Commerce Events Specification
Detailed technical description of the semantic events suitable for e-commerce, captured by the various RudderStack APIs
Introduction
RudderStack is a customer data infrastructure that specializes in tracking, collecting, and routing event data in a secure, real-time manner. In the case of eCommerce companies, this event data follows a specific, standard format. This guide gives you a detailed description of the e-commerce events along with their properties, and how RudderStack uses this data to help you define a customer's journey on an eCommerce website.
Event Lifecycle Overview
RudderStack supports the following e-commerce events - classified into major categories as mentioned below - that form a part of the overall customer journey.
Browsing
The following actions are associated with the user's browsing activity, whenever they are on the website:
User Action
Context
Products Searched
When the user searches for product/s
Product List Viewed
When the user views a list or category of products
Product List Filtered
When the user filters a product list or category
Promotions
The following actions are associated with the user's interaction with a website promotion:
User Action
Context
Promotion Viewed
When the user views a promotional ad on the website
Promotion Clicked
When the user clicks on a promotional ad on the website
Ordering
The following actions are associated with a user's core ordering activity:
User Action
Context
Product Viewed
When the user views a product and its details
Product Added
When the user adds a product to their shopping cart
Product Removed
When the user removes a product from their shopping cart
Cart Viewed
When the user views their shopping cart
Checkout Started
When the user initiates the checkout process to complete their order
Checkout Step Viewed
When the user views a checkout step
Checkout Step Completed
When the user completes a checkout step
Payment Info Entered
When the user adds the payment information
Order Completed
When the order is completed by the user
Order Updated
When the user updates the already placed order
Order Refunded
When the order amount is refunded to the user
Order Cancelled
When the user cancels the already placed order
Coupons
The following actions are associated with the user's interactions with the website's coupon facilities, for availing discounts:
User Action
Context
Coupon Entered
When the user enters a coupon on an order or the shopping cart
Coupon Applied
When a coupon is applied successfully on an order or the shopping cart
Coupon Denied
When a coupon is not valid for the order or the cart and is denied as a result
Coupon Removed
When the user removes the coupon from an order or the shopping cart
Wishlist
The following actions are associated with the user's activities related to adding or removing product/s from their wish list:
User Action
Context
Product Added to Wishlist
When the user adds a product to their wish list
Product Removed from Wishlist
When the user removes a product from their wish list
Wishlist Product Added to Cart
When the user adds a wishlisted product to their cart
Sharing
The following actions are associated with the user's sharing activity when they share the product or the cart list with their friends or colleagues:
User Action
Context
Product Shared
When the user shares the product link with one or more friends
Cart Shared
When the user shares their existing shopping cart with one or more friends
Reviewing
The following actions are associated with the reviewing activity of the user:
User Action
Context
Product Reviewed
When the user reviews a product
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