Adobe Analytics Heartbeat Measurement
Detailed technical documentation on using the Adobe Analytics heartbeat events with RudderStack for measuring streaming media.
Adobe Analytics for Streaming Media is an add-on that offers measurement tools for different types of media such as audio, video, and advertisements.
Adobe Analytics uses “heartbeats” to collect different metrics related to the video during playback. These heartbeats are sent to the Adobe heartbeat tracking server every ten seconds to measure the time the video is played.
For sending the heartbeat events to Adobe Analytics, you will need the Heartbeat Tracking Server URL. To get this URL, contact your Adobe representative. Also, you will need to map your RudderStack events with the type of Adobe heartbeat event you want to send.
The RudderStack dashboard settings also has a toggle for SSL which, if enabled, will send the Heartbeat Tracking URL in the HTTPS mode.
Playback Head
For sending video heartbeat events to Adobe Analytics through RudderStack's Web (JavaScript) SDK, Adobe's Media Heartbeat SDK needs a playhead update at least once every second for the main content. The video/ad start and heartbeat update playhead type of events update this playhead using the position
property.
To stop triggering this event for every second, the playhead to the window needs to be set. This can be done by setting window.rudderHBPlayheads
to the key-value pair of the current content’s session_id
and position
as shown:
RudderStack sends the Adobe heartbeat events as per the following categories:
Initialize Heartbeat
Adobe Analytics Method Triggered:
trackSessionStart
Description: This is used for initializing all the heartbeat calls. The Context Data is set as mapped in the settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Video Start
Adobe Analytics Method Triggered:
trackSessionStart
,trackPlay
,trackEvent(ChapterStart)
Description: This is used when a video is started. The Context Data is set as mapped in settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
| Sent for creating | "no chapter name" |
| Sent for creating | 1 |
| Sent for creating | 6000 |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Video Paused
Adobe Analytics Method Triggered:
trackSessionStart
,trackPause
Description: This is used when a video is paused. The Context Data is set as mapped in the settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Video Complete
Adobe Analytics Method Triggered:
trackSessionStart
,trackEvent(ChapterComplete)
Description: This is used when a video is completed. The Context Data is set as mapped in the settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Session End
Adobe Analytics Method Triggered:
trackSessionStart
,trackComplete
,trackSessionEnd
Description: This is used when a session ends. The Context Data is set as mapped in the settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Ad Started
Adobe Analytics Method Triggered:
trackEvent(AdBreakStart)
,trackEvent(AdStart)
.Description: This is used when an ad is started. The Context Data is set as mapped in the settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| To check if present in | "default" |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 1 |
| Sent for creating | 0 |
| Sent for creating | "unknown" |
| Sent for creating | 0 |
| Sent for | empty JSON |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Ad Completed
Adobe Analytics Method Triggered:
trackEvent(AdComplete)
,trackEvent(AdBreakComplete)
. If an ad break is in progress, thentrackEvent(AdBreakStart)
andtrackEvent(AdStart)
are also triggered.Description: This is used when an ad is completed. The Context Data is set as mapped in the settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| To check if present in | "default" |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 1 |
| Sent for creating | 0 |
| Sent for creating | "unknown" |
| Sent for | empty JSON |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Ad Skipped
Adobe Analytics Method Triggered:
trackEvent(AdSkip)
,trackEvent(AdBreakComplete)
. If an ad break is in progress, thentrackEvent(AdBreakStart)
andtrackEvent(AdStart)
are also triggered.Description: This is used when an ad is skipped. The Context Data is set as mapped in the settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| To check if present in | "default" |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 1 |
| Sent for creating | 0 |
| Sent for creating | "unknown" |
| Sent for | empty JSON |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Seek Started
Adobe Analytics Method Triggered:
trackSessionStart
,trackEvent(SeekStart)
Description: This is used when a video seek is started. The Context Data is set as mapped in settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Seek Completed
Adobe Analytics Method Triggered:
trackSessionStart
,trackEvent(SeekComplete)
Description: This is used when a video seek is completed. The Context Data is set as mapped in settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Buffer Started
Adobe Analytics Method Triggered:
trackSessionStart
,trackEvent(BufferStart)
Description: This is used when a video buffer has started. The Context Data is set as mapped in settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Buffer Completed
Adobe Analytics Method Triggered:
trackSessionStart
,trackEvent(BufferComplete)
Description: This is used when a video buffer has completed. The Context Data is set as mapped in settings.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Needs to be set for media heartbeat property channel or an empty string will be sent. | - |
| Needs to be set for media heartbeat property playerName or "unknown" will be sent. | - |
| To check if present in | "default" |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
| Sent for creating | - |
| Sent for creating | "no title" |
| Sent for creating | "default ad" |
| Sent for creating | 0 |
The properties mapped in the Standard Video Metadata section below will also be set.
Heartbeat Quality Updated
Description: The quality of experience tracking includes both quality of service (QoS) and error tracking. These are optional elements and are not required for the core media tracking implementations. You can use the media player's API to identify the variables related to QoS and error tracking.
Properties used:
RudderStack property | Description | Default Value |
---|---|---|
| Sent for creating | 0 |
|
| 0 |
| Sent for creating | 0 |
| Sent for creating | 0 |
Heartbeat Playhead Update
Description: This changes the playhead position. Initially, the playhead is set to 0. While initializing the heartbeat, it is set to the
position
value of thatsession_id
inwindow.rudderHBPlayheads
.
Standard Video Metadata
The following RudderStack properties must also be sent for mapping to the standard video metadata:
RudderStack property | Adobe Standard Video Metadata |
---|---|
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Standard Ad Metadata
The following RudderStack properties must also be sent for mapping to the standard ad metadata:
RudderStack property | Adobe Standard Ad Metadata |
---|---|
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