Wishlist

Detailed description of the ecommerce lifecycle events related to the customer's wishlisting activity

Introduction

The product wishlisting events are associated with the key activities that a customer might perform while adding a product to their shopping wishlist. This is useful if your website/app supports the wishlisting feature.

Product Added to Wishlist

This event is triggered whenever a customer adds a product to their shopping wishlist. The following properties are supported by this event:

Property Name	Type	Description of the Property
wishlist_id	String	Contains the wishlist ID to which the product was added
wishlist_name	String	Contains the name of the wishlist to which the product was added
product_id	String	Contains the database ID of the product being viewed
sku	String	Contains the SKU of the product
category	String	Contains the category of the product being viewed
name	String	Contains the name of the product
brand	String	Contains the name of the brand associated with the product
variant	String	Contains the name of the variant associated with the product
price	Number	Contains the price of the product being viewed (in USD)
quantity	Number	Contains information on the quantity of the product
coupon	String	Contains information about the coupon code associated with the product
position	Number	Contains the position of the product in the product list
url	String	Contains the URL of the product page
image_url	String	Contains the image URL of the product

An example of the Product Added to Wishlist event is as shown:

rudderanalytics.track("Product Added to Wishlist", {
  wishlist_id: "12345",
  wishlist_name: "Games",
  product_id: "235564423234",
  sku: "F-17",
  category: "Games",
  name: "Cards",
  brand: "Imagepro",
  variant: "123",
  price: 8.99,
  quantity: 1,
  coupon: "COUPON",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

Product Removed from Wishlist

This event is triggered whenever a customer removes a product from their shopping wishlist. The following properties are supported by this event:

Property	Type	Description
wishlist_id	String	Contains the wishlist ID to which the product was added
wishlist_name	String	Contains the name of the wishlist to which the product was added
product_id	String	Contains the database ID of the product being viewed
sku	String	Contains the SKU of the product
category	String	Contains the category of the product being viewed
name	String	Contains the name of the product
brand	String	Contains the name of the brand associated with the product
variant	String	Contains the name of the variant associated with the product
price	Number	Contains the price of the product being viewed (in USD)
quantity	Number	Contains information on the quantity of the product
coupon	String	Contains information about the coupon code associated with the product
position	Number	Contains the position of the product in the product list
url	String	Contains the URL of the product page
image_url	String	Contains the image URL of the product

An example of the Product Removed from Wishlist event is as shown:

rudderanalytics.track("Product Removed from Wishlist", {
  wishlist_id: "12345",
  wishlist_name: "Games",
  product_id: "235564423234",
  sku: "F-17",
  category: "Games",
  name: "Cards",
  brand: "Imagepro",
  variant: "123",
  price: 8.99,
  quantity: 1,
  coupon: "COUPON",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

Wishlist Product Added to Cart

This event is triggered whenever a wishlisted product is added to the shopping cart by the customer. The following properties are supported by this event:

Property	Type	Description
wishlist_id	String	Contains the wishlist ID to which the product was added
wishlist_name	String	Contains the name of the wishlist to which the product was added
product_id	String	Contains the database ID of the product being viewed
sku	String	Contains the SKU of the product
category	String	Contains the category of the product being viewed
name	String	Contains the name of the product
brand	String	Contains the name of the brand associated with the product
variant	String	Contains the name of the variant associated with the product
price	Number	Contains the price of the product being viewed (in USD)
quantity	Number	Contains information on the quantity of the product
coupon	String	Contains information about the coupon code associated with the product
position	Number	Contains the position of the product in the product list
url	String	Contains the URL of the product page
image_url	String	Contains the image URL of the product

An example of the Wishlist Product Added to Cart event is as shown:

rudderanalytics.track("Wishlist Product Added to Cart", {
  wishlist_id: "12345",
  wishlist_name: "Games",
  product_id: "235564423234",
  sku: "F-17",
  category: "Games",
  name: "Cards",
  brand: "Imagepro",
  variant: "123",
  price: 8.99,
  quantity: 1,
  coupon: "COUPON",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

Contact Us

To know more about the RudderStack eCommerce spec, feel free to contact us or start a conversation in our Slack community. You can also request a demo to see RudderStack in action.