Sharing

Detailed description of the ecommerce lifecycle events related to the customer's product sharing activity

Introduction

The product sharing activities allow customers to share interesting products to their friends or colleagues, or on various social media platforms.

Product Shared

This event is triggered whenever a customer shares a product. The following properties are supported by this event:

Property Name	Type	Description of the Property
share_via	String	Contains information on the method of sharing the product
share_message	String	Contains the message sent by the customer
recipient	String	Contains information on the recipient with whom the product is shared
product_id	String	Contains the Database ID of the product being shared
sku	String	Contains the SKU of the product
category	String	Contains the category of the product
name	String	Contains the name of the product
brand	String	Contains the brand associated with the product
variant	String	Contains the variant associated with the product
price	Number	Contains the price of the product (in USD)
url	String	Contains the URL of the product's page
image_url	String	Contains the image URL of the product

An example of the Product Shared event is as shown:

rudderanalytics.track("Product Shared", {
  share_via: "SMS",
  share_message: "Check this",
  recipient: "[e-mail]",
  product_id: "12345872254426",
  sku: "F-13",
  category: "Games",
  name: "Cards",
  brand: "Maples",
  variant: "150s",
  price: 15.99,
  url: "https://www.myecommercewebsite.com/product/prod",
  image_url: "https://www.myecommercewebsite.com/product/prod.jpg",
})

Cart Shared

This event is triggered whenever a customer shares a shopping cart. The following properties are supported by this event:

Property Name	Type	Description of the Property
share_via	String	Contains information on the method of sharing the cart
share_message	String	Contains the message sent by the customer
recipient	String	Contains information of the recipient
cart_id	String	Contains the ID of the shopping cart that is being shared
products	Array	Contains the list of products shared with the recipient
products.$.product_id	String	Contains the product ID displayed on the list

An example of the Cart Shared event is as shown below:

rudderanalytics.track("Cart Shared", {
  share_via: "SMS",
  share_message: "Check this",
  recipient: "[e-mail]",
  cart_id: "1234df2ddss",
  products: [{ product_id: "125" }, { product_id: "297" }],
})

Contact Us

To know more about the RudderStack eCommerce spec, feel free to contact us or start a conversation in our Slack community. You can also request a demo to see RudderStack in action.