TikTok Ads
Step-by-step guide to send your event data from RudderStack to TikTok Ads.
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Step-by-step guide to send your event data from RudderStack to TikTok Ads.
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TikTok Ads is TikTok's online advertising platform. It lets marketers run product ads to target custom audiences and optimize their campaigns.
RudderStack supports TikTok Ads as a destination where you can send your event data seamlessly.
Find the open-source transformer code for this destination in our GitHub repo.
Before configuring TikTok Ads as a destination in RudderStack, verify if the source platform is supported by TikTok Ads by referring to the table below:
Connection Mode
Web
Mobile
Server
Device mode
-
-
-
Cloud mode
Supported
Supported
Supported
To know more about the difference between cloud mode and device mode in RudderStack, refer to the RudderStack Connection Modes guide.
Once you have confirmed that the source platform supports sending events to TikTok Ads, follow these steps:
From your RudderStack dashboard, add the source. Then, from the list of destinations, select TikTok Ads.
To successfully configure TikTok Ads as a destination, you will need to configure the following settings:
Access Token: You need to generate the Access Token (also known as long-term access token) by following the steps mentioned in Authorization and Authentication topics in TikTok documentation.
Pixel Code: You can find the Pixel Code by referring to TikTok documentation.
Hash Contextual User Properties (SHA-256): If this setting is enabled, RudderStack will hash the contextual user properties like external_id
, email
, phone_number
from the raw format to the SHA-256 format.
The track
call lets you capture user events along with the properties associated with them.
A sample track
call is shown below:
RudderStack maps the following E-Commerce event names to the corresponding TikTok Ads event names:
RudderStack Event Name
TikTok Ads Event Name
Product Added to Wishlist
AddToWishlist
Product Added
AddToCart
Checkout Started
InitiateCheckout
Payment Info Entered
AddPaymentInfo
Checkout Step Completed
CompletePayment
Order Completed
PlaceAnOrder
This error code is related to the authentication of your TikTok account. For more information, refer TikTok documentation.
For queries on any of the sections covered in this guide, you can contact us or start a conversation in our Slack community.