Promotions
Detailed description of the ecommerce lifecycle events related to the promotions/offers
Introduction
Events related to viewing or clicking of promotions help you get useful information on how the customers are interacting with the product offers within your website or mobile app.
Promotion Viewed
This event is fired whenever a user views a website promotion or offer. The following properties are supported by this event:
Property Name
Type
Description of the Property
promotion_id
String
Contains the ID of the promotion
creative
String
Contains the creative details of the promotion
name
String
Contains the name of the promotion
position
String
Contains information about the promotion’s position on the website/app
An example of the Promotion Viewed event is as shown:
Promotion Clicked
This event is fired whenever a visitor clicks on a promotional offer on the website or mobile app. The following properties are supported by this event:
Property
Type
Description of the Property
promotion_id
String
Contains the ID of the promotion
creative
String
Contains the creative details of the promotion
name
String
Contains the name of the promotion
position
String
Contains information about the promotion’s position on the website/app
An example of the Promotion Clicked event is as shown:
Contact Us
To know more about the RudderStack eCommerce spec, feel free to contact us or start a conversation in our Slack community. You can also request a demo to see RudderStack in action.
Last updated
Was this helpful?