Promotions

Detailed description of the ecommerce lifecycle events related to the promotions/offers

Introduction

Events related to viewing or clicking of promotions help you get useful information on how the customers are interacting with the product offers within your website or mobile app.

Promotion Viewed

This event is fired whenever a user views a website promotion or offer. The following properties are supported by this event:

Property Name	Type	Description of the Property
promotion_id	String	Contains the ID of the promotion
creative	String	Contains the creative details of the promotion
name	String	Contains the name of the promotion
position	String	Contains information about the promotion’s position on the website/app

An example of the Promotion Viewed event is as shown:

rudderanalytics.track("Promotion Viewed", {
  promotion_id: "promo1",
  creative: "banner1",
  name: "sale",
  position: "home_top",
})

Promotion Clicked

This event is fired whenever a visitor clicks on a promotional offer on the website or mobile app. The following properties are supported by this event:

Property	Type	Description of the Property
promotion_id	String	Contains the ID of the promotion
creative	String	Contains the creative details of the promotion
name	String	Contains the name of the promotion
position	String	Contains information about the promotion’s position on the website/app

An example of the Promotion Clicked event is as shown:

rudderanalytics.track("Promotion Clicked", {
  promotion_id: "promo1",
  creative: "banner1",
  name: "sale",
  position: "home_top",
})

Contact Us

To know more about the RudderStack eCommerce spec, feel free to contact us or start a conversation in our Slack community. You can also request a demo to see RudderStack in action.