Hotjar
Step-by-step guide to set up Hotjar as a destination in RudderStack.
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Step-by-step guide to set up Hotjar as a destination in RudderStack.
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Hotjar is a popular behavior analytics platform, suitable for marketing teams and product managers to better understand and improve their product. It allows them to understand the behavior of their website's visitors through heat maps, surveys, and conversion funnels.
RudderStack helps you integrate your website with Hotjar to auto-track your user data.
Before configuring Hotjar as a destination in RudderStack, make sure that the source platform supports sending events to Hotjar by referring to the following table:
Connection Mode
Web
Mobile
Server
Device mode
Supported
-
-
Cloud mode
-
-
-
To know more about the difference between cloud mode and device mode in RudderStack, read the RudderStack Connection Modes guide.
Once you have confirmed that Hotjar supports the source, perform the steps below:
From your RudderStack dashboard, add the source. Then, select Hotjar from the list of destinations.
Assign a name to your destination and click on Next. You should see the following screen:
To successfully configure Hotjar as a destination in RudderStack, enter the following connection settings:
Site ID: Enter your Hotjar site ID. You can get your site ID by logging into your Hotjar account and navigating to Settings - Sites & Organizations.
Finally, click on Next to complete the configuration. Hotjar will now be added and enabled as a destination in RudderStack.
The track
call leverages Hotjar's Events API to track specific user actions.
A sample track
call is as shown below:
To use the Hotjar Events API, you must be on Hotjar's Plus, Business, or Scale plans.
The identify
call lets you pass your user data to Hotjar, sending them as User Attributes.
Before you start making identify
calls, make sure that User Attributes are enabled in your Hotjar dashboard for each site. Refer to this Hotjar support page for more information on enabling and disabling User Attributes.
A sample identify
call is shown below:
For queries on any of the sections covered in this guide, you can contact us or start a conversation in our Slack community.